For homebuilders
One home shouldn't create six versions of the truth.
Between contract and closing, the same home lives in sales, construction, lending, closing, the Realtor's inbox and the buyer's group text. SingleStory gives that home one shared customer experience — without asking every team to work the same way.
01 — The coordination problem
The cost isn't software. It's the asking.
Every unanswered buyer question becomes a phone call, and every phone call lands on whoever picks up. It is invisible on a P&L and obvious in a survey score.
- Why did the buyer hear a different closing date?
- Because three teams were each quoting the version they last heard.
- Why is my sales consultant chasing construction?
- Because the only way to answer the buyer was to ask a person.
- Why did that home go quiet for three weeks?
- Because nobody owned telling the buyer that nothing had changed.
- Why is the Realtor calling the superintendent?
- Because there was no view built for them.
02 — One home across the organization
Set the fact once. Everyone has it.
A stage change, a confirmed date, a verified financing item or a new photo is entered by the person responsible for it — and immediately becomes the same answer for every other role, including the buyer.
Sales view
Willow Creek
- Stage
- Roof
- Next date
- Orientation · Aug 29
Construction view
Lot 214
- Stage
- Roof
- Buyer last updated
- 6 days ago
Lending view
Aspen
- Buyer
- Cara Demo-Buyer
- Status
- Conditional approval
Demo data shown.
- Stage
- Roof
- Buyer last updated
- 6 days ago
- Next inspection
- Aug 21
- Photos
- 12 shared with buyer
03 — A view per role
Give every role the view they need. Nothing they don't.
Superintendents get a field-speed queue, sales gets the buyer relationship, lending gets verification, closing gets dates and documents, and the Realtor gets their client's progress. Buyers only ever see what is intended for them.
04 — Buyer communication
Communication that doesn't depend on someone remembering.
Updates, upcoming dates and the things you actually need from a buyer reach them through their home experience, in your name. Your team stops narrating the same progress five times.
05 — Leadership attention
Attention, not another dashboard.
Division and sales leadership see the homes that need something and who owns the next step. Homes that are fine do not compete for attention.
Blockers
2 homes
- Buyer financing action is overdue
- Closing date has not been confirmed
Needs attention
2 homes
- Earnest money payment is due
- No construction update shared in 10 days
For your information
Setup
- Community default team needs attention
- One plan has no elevations yet
Demo data shown.
06 — Built around your process
Your communities, your plans, your stages, your teams.
Journey stages, community defaults, plans and elevations, and the team that works each community are configured once — in your language — and every home you write afterwards inherits them.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Willow Homes
Wooded homesites, walking trails, and Aspen and Cedar plans.
- Your logo and company name on buyer-facing screens
- Your invitation, sent in your name
- Community imagery and descriptions you write
- Your communities, plans and teams — named your way
07 — What SingleStory does not replace
It fits alongside the systems you already run.
SingleStory is the customer-experience layer around the home. It does not try to become your lending, accounting, scheduling, CRM or signing system, and it does not claim to synchronise with them.
Lender systems
Applications, conditions and documents stay with the lender.
Accounting and ERP
Cost, purchasing and payables stay where they run today.
Construction scheduling
Your schedule of record does not move into SingleStory.
CRM and lead generation
Prospecting stays in the system your marketing team uses.
Document signing
Executed agreements stay in the system that signed them.
Bring the questions your teams argue about.
We'll walk one home end to end — contract to keys — and show exactly who sees what along the way.