For your buyers
The months between contract and closing are the part they remember.
Buyers rarely complain about the house. They complain about not knowing. SingleStory gives your buyer one place — carrying your brand — that answers the questions they would otherwise text someone about.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
Your home is at
Roof
3 of 6 stages complete
Latest update
Roofing installation is underway.
2 new jobsite photos
What's next
Orientation · Aug 29
Closing · Sep 5 · Confirmed
Needed from you
Nothing right now
We'll tell you the moment that changes
01 — The questions buyers ask
Every one of these becomes a phone call — or an answer.
These are the questions your team fields week after week. In SingleStory the buyer can answer them without asking anyone.
- Where is my home right now?
- Roof · 3 of 6 stages complete
- What happened recently?
- Roofing installation underway · 2 new photos
- Do I need to do anything?
- Nothing right now
- What's coming up?
- Orientation · Aug 29
- When do I close?
- Sep 5 · Confirmed
- Who do I ask?
- Sales, construction, lending and closing contacts
Your home is at
Roof
3 of 6 stages complete
02 — Home at a glance
Where the home is, in one line they understand.
Not a Gantt chart. The current stage, how far along the home is, the most recent thing that happened, and whether anything is needed from them.
03 — What the buyer can open
One home experience, eight honest answers.
Nothing here is a preview of something coming later. This is what a buyer can open today.
Home at a glance
Where the home is right now, how far along it is, and the one thing coming up next.
Journey
The stages you configured, in your language, with what is complete and what is ahead.
Updates
Progress notes and jobsite photos, shared by the person who was actually on site.
Action needed
What is genuinely outstanding for the buyer — and a clear 'nothing right now' when there isn't.
Appointments
Orientation, walkthrough and closing dates, with a calendar invitation they can keep.
Documents
The documents your team has marked as buyer-safe, in one place they can return to.
Their team
The people helping them — sales, construction, lending and closing — and how to reach them.
Financing
What the buyer has reported, what the lender has verified, and what is still open.
04 — Financing and closing
Clear status, without pretending to be the lender.
Buyers see what they have reported, what their lender has verified and what is still outstanding. Applications and lender documents stay in the lender's own secure system — SingleStory only keeps everyone honest about where things stand, and about the closing date the closing team has confirmed.
05 — Your brand, not ours
The buyer experiences your company.
Your logo, your company name, your communities and your invitations. Willow Homes is the brand the buyer sees; SingleStory runs quietly underneath it.
Cara Demo-Buyer
Willow Creek · Lot 214 · Aspen
- Your logo and company name on buyer-facing screens
- Your invitation, sent in your name
- Community imagery and descriptions you write
- Your communities, plans and teams — named your way
06 — What buyers never see
Buyers only see what is meant for them.
Internal notes, other buyers' homes, margin, purchasing, staff coordination and lender-held documents are not part of the buyer's home experience. Your teams keep their working space; the buyer gets clarity.
Product surfaces on this page use demo data, not a real customer's home.
See it the way your buyer would.
We'll open a home from the buyer's side first, then show what each of your teams sees behind it.