What your buyers see
Answers before buyers have to ask.
One place, in your brand, where buyers see where their home stands, what just happened, what's next and whether they need to do anything.
A lot happens between contract and keys.
Some weeks are exciting. Some weeks nothing visible changes. Both are easier when the buyer knows where things stand.
Six questions buyers shouldn't have to chase.
Your team hears these every week. In SingleStory, buyers find the answers on their own.
Interior Finish · 7 of 9, on a timeline of all nine stages.
Product screen · fictional sample data “Interior paint complete,” with a photo from the superintendent.
One next step: choose a Final Walkthrough time from the few the builder offered.
Home Orientation, Friday, October 30 at 11:00 AM, confirmed.
Monday, November 9 at 10:00 AM, confirmed, at the title company.
Their sales consultant, superintendent, loan officer and closing coordinator, by name.
Product screens from our demo builder · fictional sample data.
Nothing right now.
Sometimes the most reassuring update is knowing that nothing is required from you.
When that changes, the buyer sees one clear next step, not a list of reminders.
Do I need to do anything?
Nothing right now
Hawthorne Ridge · Lot 42
Demo data shown.
Progress feels real when they can see it.
When a superintendent shares homesite photos, buyers watch their house change instead of driving by the lot on Saturday. Photos are shared by people, when there's something worth showing.
Clear loan status. The lender stays the lender.
Buyers see the loan milestone their loan officer keeps current, their earnest money status, and one closing date, time and place, estimated until your team confirms it. Loan documents stay with the lender.
Their documents, in one place.
Home, community, and closing and warranty documents, grouped so buyers can find them without asking.
Their home. Your brand.
Your logo and colors on every screen your buyer sees. SingleStory stays in the background with a small "Powered by SingleStory."
Buyers see what's meant for them. Nothing else.
What the buyer opens
- Their home and timeline
- Updates and photos shared with them
- Their appointments and closing
- Their documents
- Their loan milestone
- Their team
What stays with your teams
- Internal notes and coordination
- Other buyers' homes
- Attention lists and management views
Closing changes the chapter. It doesn't erase the record.
When a home closes, its updates, photos, documents and team stay on the home's record. Warranty claims, service requests and maintenance schedules are not part of SingleStory today.
See SingleStory the way your buyer would.
We'll open a home from the buyer's side first, then show what the builder, construction, lending and closing teams see around the same home.